Explore the map of Extralandia

Extralandia is not just a name: it is an imaginary universe brought to life through an out-of-the-box vision and contagious creative energy. Imagine a city where every detail, from the buildings to the cars, from the clothing to the public spaces, has been designed to surprise and fascinate. Sharp, defined lines create a bold aesthetic while simultaneously conveying a sense of fun and playfulness. The idea behind it is to transform the “too much,” the EXTRA, into something positive: an invitation to let go, experiment, and not be afraid to express one’s uniqueness.

The lines, though they can be soft, always retain a sudden touch that echoes the overwhelming energy of futurist paintings, where every color and shape is designed to capture the gaze and stimulate the imagination.

Extralandia is the imaginary city where everyone is free to explore their “extra-self,” to dare, and reinvent themselves every day, turning the everyday into an aesthetic and creative adventure.

The name "Extralandia" encapsulates a fascinating dual concept. On one hand, “EXTRA” evokes the idea of excess and deliberate opulence: a tribute to the Baroque style, where the superfluous becomes art and every element is connected by a logical thread that creates harmony. This grandeur is not self-serving but rather an exaltation of beauty in all its forms, capable of surprising and enchanting. On the other hand, “LANDIA” conjures up a safe and welcoming space, an ideal amusement park where anyone can enter at any time to rediscover their authentic self. In this imaginary space, makeup becomes a game, a way to free the inner child who, with curiosity and wonder, explores life as a continuous discovery. Extralandia, therefore, is an invitation to not take oneself too seriously, to let go and have fun, much like an amusement park where laughter, creativity, and moments of pure lightheartedness are part of the daily experience.

The Extralandia logo is much more than just a symbol: it is a true visual manifesto of the brand's philosophy. It is an inverted “E,” carefully designed to form a stylized crown.

This image represents the personal journey that every individual undertakes in the world of Extralandia: a path where one's personality is recognized, valued, and, in a sense, "crowned." The crown, a symbol of royalty and distinction, reminds us that everyone has the right to shine and be the protagonist of their own story, celebrating their being in a unique and irreplaceable way.

The logo becomes a promise for us: that of an experience of beauty and creativity that transforms every day into an extraordinary adventure.

At the core of Extralandia are solid and distinctive values that reflect the passion for beauty and innovation. The brand is committed to promoting inclusivity, offering products suitable for everyone, regardless of skin type and personal style.

Quality is an imperative: each product is made with meticulous attention to detail and the use of innovative technologies, ensuring high-performance formulas.

Sustainability and ethics are two other key pillars, with vegan formulations and dermatologically tested products that respect living beings and the environment.

Our Made in Italy products are synonymous with artisanal excellence and technological innovation: we combine tradition and modernity to create unique products.

Extralandia offers those who explore it a real fantasy: an invitation to be whoever you want, at any time and on any day of the year, without having to justify yourself.

Each order received thus becomes an entry ticket to a world where dreams come true, where the boundaries between the possible and the imaginary merge into a symphony of creativity and passion.

The story of Extralandia is closely intertwined with that of its founder, Christian Filippi, better known as Damn Tee.

Born in 2000, he is an influencer and beauty creator who has managed to conquer the world of social media with bold and innovative makeup looks that break boundaries and inspire thousands of people. Since his debut on YouTube in 2016, he has shown an unstoppable passion for the world of makeup, reaching 100,000 subscribers by March 2017 and starting collaborations with some of the most prestigious brands in the beauty industry, both nationally and internationally.

With his attention to detail and inclusive vision, Damn Tee has established himself as one of the pioneers of the Italian beauty community, where beauty is synonymous with personal expression and freedom.

The initial concept of Extralandia began to take shape around 2018, initiating a process of research and development that culminated in 2020 when Damn Tee officially began working on the brand. After two years of design and growth, Extralandia was launched on the market in 2022.

Thanks to this vision, Extralandia quickly made its mark in both physical and online stores, landing in major chains like Pinalli and Rinascente, becoming a point of reference for those seeking quality, innovation, and a touch of magic in their daily lives.